FAQ

Questions, answered.

The stuff people usually ask before we get on a call.

It's connecting your systems so they do the repetitive work for you. A lead comes in, gets enriched with company data, scored against your criteria, and routed to the right person. No one touched it, but you decided the rules. I build workflows that scrape, process, validate, and act on data automatically.

It depends on complexity. A single workflow that connects two systems might take a day. A full ecosystem with AI scoring, data enrichment, and multi-platform sync could be a few weeks. I'll give you a clear scope and price upfront, and I'll tell you if something isn't worth automating. Some things genuinely aren't.

Most single automations go live within 1-2 weeks. A full ecosystem with multiple connected workflows typically takes 4-8 weeks, depending on how many systems we're integrating. I start with quick wins you can see working, then build out from there. No six-month projects where you're waiting to see if it actually works.

Automation follows rules you set. AI makes judgement calls. Most businesses need both. Automation handles the predictable stuff: when X happens, do Y. AI handles the fuzzy stuff: is this lead worth pursuing? What category does this support ticket fall into? I use AI where it adds real value, not just because it sounds impressive.

Mostly B2B services, professional services, and companies with sales-heavy operations. Recruitment, property, consulting, agencies. The common thread is businesses that deal with a lot of data entry, lead management, and cross-platform workflows. If your team spends hours copying data between systems, we should talk.

No. You'll use them through tools you already know: your CRM, Slack, email, spreadsheets. The automation runs in the background. I'll show you how to check it's working and what to do if something looks off, but you don't need to touch code or workflows yourself.

It runs. I get notified if something breaks and fix it straight away. I monitor performance and can make adjustments as your business changes. Most clients start with one automation, see it working, then come back for more. The systems are modular, so adding new workflows doesn't mean rebuilding everything.

Speed and experience. I've built dozens of these systems. I know what breaks, what scales, and what's a waste of time. Your team could learn this, but it would take months. I'll get you to working automation in weeks, and you keep full ownership of everything I build. No vendor lock-in.

On cloud servers that run 24/7. I use n8n as the automation platform, hosted on secure infrastructure. You don't need to keep a computer running or install anything. The workflows trigger automatically based on schedules or events - new lead comes in, data changes, time-based checks. It all happens in the background.

Most automations are built in n8n - it's visual, reliable, and easy to maintain. More complex or higher-grade workflows are done in code (Python or TypeScript). The two are interchangeable: n8n automations can be converted to full code and vice versa. For databases I use PostgreSQL or Supabase, OpenAI or Claude for AI tasks, and Clay or custom scrapers for data enrichment.

Almost certainly. If your system has an API (most modern software does), we can connect it. Bullhorn, HubSpot, Salesforce, Notion, Google Sheets, Slack, Airtable - I've integrated with all of these. Even older systems can usually be connected through webhooks, email parsing, or scheduled data exports. I'll tell you upfront if something's not possible.

It depends on how big the change is. Each CRM has its own way of sending and receiving data, so automations are tailored to your specific system. Small changes are easy to adapt. But if you switch from HubSpot to Salesforce, some automations might need significant rework or a complete rebuild. I'll be honest about what's involved.

Yes. Data flows through encrypted connections (HTTPS/SSL). I don't store your data unless the workflow requires it - and when it does, it sits in your own database that you control. Credentials are stored securely and I follow least-privilege access principles. Happy to walk through the security setup on a call.

100%. Everything I build is yours. The workflows, the databases, the documentation. If you want to take it in-house later or hire someone else to maintain it, you can. No proprietary lock-in, no hostage situations. I export everything in standard formats you can take anywhere.

I get an alert the moment it happens and work on a fix first thing in the morning. Most issues are caught by error handling built into the workflows - they'll retry failed steps automatically. For critical processes, I set up redundancy so one failure doesn't stop everything.

If you want to, yes. n8n has a visual interface - it's not code. I can train your team to make simple adjustments like changing filters or adding notification recipients. For bigger changes, most clients just ping me. But the option's there if you want independence.

You'll see the results in your existing tools - leads appearing in your CRM, reports landing in your inbox, data updating in your spreadsheets. I also set up dashboards or Slack notifications so you can see what ran and what it processed. No black box - you'll know exactly what's happening.

30 minutes, no slides, no pitch deck. You tell me what's eating up your team's time or what's broken in your current setup. I'll ask questions to understand the workflow, then tell you honestly whether automation makes sense and roughly what it would involve. If it's not a fit, I'll say so. No awkward sales pressure.

I start with a full audit of your operations to identify gaps across each department. From there, I create a timeline based on urgency and sequence - some automations need to be built before others because they feed into each other. Each automation is its own ecosystem that connects to the bigger picture. This approach avoids building things in the wrong order and having to redo work later.

Access to the systems we're connecting - usually API keys or login credentials. A walkthrough of how your team currently does the task we're automating. And someone on your side who can answer questions when they come up. That's about it. I don't need you to prepare documentation or write specs - I'll figure out what's needed as we go.

Both. Some clients need a specific automation built and that's it - I hand it over and they're sorted. Others want ongoing support: monitoring, tweaks as the business changes, new automations added over time. Most end up somewhere in between - a project to start, then occasional check-ins or additions. We figure out what makes sense for you.

You can, and for simple stuff it works fine. But those tools get expensive fast at scale, and they hit walls when you need complex logic, custom code, or database operations. I use n8n which is more powerful and cost-effective for serious automation. More importantly, I've done this enough times to know the pitfalls - what looks simple often isn't, and a bad setup costs more to fix later than to build right the first time.

Yes, and this is where most DIY automations fail. I build in error handling, validation checks, and fallback routes for when data doesn't match expectations. Edge cases get flagged for human review rather than silently breaking. I build automations that handle 95% automatically and flag the 5% that needs a decision.

Still have questions?

Happy to chat through your specific situation. No pressure, no sales pitch.