Most of my job could be automated. So I automated it.
I figured this out working in London's property sector. Smart people were spending entire days copying data between spreadsheets, sending follow-up emails one at a time, chasing leads that went cold weeks ago. None of it was difficult. All of it was relentless. And it was the reason nobody had time for the work that actually mattered.
I moved to London from Santos, on the coast of São Paulo, with no tech connections and no plan. My first job was at Joe & The Juice. I went from crew member to store manager to team trainer in under two years. That taught me something I still come back to: if you can build a system that works when you are not in the room, you have built something real.
Automation found me in the property world. At Luxury House London, I was running operations and kept seeing the same thing: capable people buried under tasks a machine could handle. So I built a GPT-powered email generator that produced over 1,500 tailored outreach emails a day. I used Google Apps Script and Make.com to clean and activate a database of 30,000+ leads. At Douglas & Gordon, I built automations that reached 7,500+ contacts, generated 174 desktop valuations worth over £198 million, and grew a single agent's network from 100 to more than 700.
"Automate the repetitive, error-prone work so your team can focus on what actually moves the needle."
I founded SealAI in December 2024 around that idea. Since then, I have helped businesses reengage over 100,000 dormant contacts through n8n-powered workflow systems, built AI-driven lead-nurturing pipelines using OpenAI and Postgres RAG, and cut support tickets by 70% for an IoT startup by building an intelligent knowledge base.
I also work as AI & Automations Consultant at a certified B Corp, where I build systems across six departments: sales, marketing, finance, HR, legal, and operations. A global job-scraping engine with 18 linked automations. A CRM data governance framework that analysed over one million records. An AI-generated daily podcast using text-to-speech. A finance data warehouse that replaced two weeks of manual reporting. 40+ production workflows built and counting.
Automation is not about replacing people. It is about giving them back the hours they are losing to work a machine should be doing, so they can spend that time on things only a human can.